Liftoff helps you make confident decisions about your store by testing real changes with real visitors. Create A/B tests for product content, prices, shipping rates, and checkout, then split traffic between variants automatically. Each visitor sees a consistent version, and conversions are tracked for you. Liftoff calculates which variant performs with higher conversion rates and can pick the winner on its own. Segment by device, location, or campaign, and get reports sent to your inbox.

• Test product content, prices, shipping flows
• Split traffic automatically with consistent visitor variants
• Track conversions and see which variant wins
• Auto-select winners and get significance alerts
• Segment by device, location, or campaign source