Lemon reads the referring site, landing page and UTM values Shopify stores with every order, then credits that order to a channel: paid search, paid social, email, organic, referral or direct. Switch between six attribution models over the same orders. Watch live carts and checkouts as they happen. Connect Meta Ads to see spend and ROAS next to the revenue those campaigns earned. Learn which channels drive exactly which carts and spend your money correctly.

• Every order credited to a channel: ads, search, email, social and more
• Six attribution models on the same orders, from first touch to last click
• Live view of carts and checkouts, with channel and campaign on each
• Revenue net of discounts, refunds and cancellations, matching Shopify
• Meta Ads spend and ROAS shown next to the revenue they earned