7.4
Kendall logo

Kendall

$95

/ Month
30 Days Free Trial

Awesome marketing attribution + store analytics for $95/month.

First-party attribution
Advanced data analytics
150+ key metrics
6-month tracking
Full shopify integration
No custom utm
13 Reviews
7.4

About Kendall

Launched Apr 12, 2022

Categories

Built by Kendall Square, Inc

Address

1057 Hull Lane, Foster City, CA, 94404, US

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Introduction Video

Description

More powerful and cost-effective alternative to Triple Whale, Polar Analytics and Northbeam.

Shopify attribution and analytics that won’t break the bank: Built by Google and Facebook alumni and designed by 8-figure Ecomm operators, Kendall specializes in first-party attribution and advanced, yet actually useful, data analytics.

Shopify attribution and analytics that won’t break the bank: Built by Google and Facebook alumni and designed by 8-figure Ecomm operators, Kendall specializes in first-party attribution and advanced, yet actually useful, data analytics. more
  • More Pre-built Reports than anyone - featuring 150+ key metrics.
  • A flat monthly fee for all stores of any size. No contracts. No fine print.
  • Industry-leading 6-month tracking window means no missed customer visits.
  • Full Shopify integration for faster page load and greater accuracy.
  • Currently using Triple Whale or Northbeam? No need to set up custom UTM again.

Pros

  • Affordable price at $95/month for all store sizes with no contracts or fine print
  • Developed by experienced professionals (Google and Facebook alumni, 8-figure Ecomm operators)
  • Specializes in first-party attribution and advanced, useful data analytics
  • Provides more pre-built reports than competitors, featuring 150+ key metrics
  • Has a 6-month tracking window to ensure no missed customer visits
  • Full Shopify integration for faster page load times and increased accuracy
  • No need to set up custom UTMs if transitioning from Triple Whale or Northbeam

Cons

  • Customer service issues, including slow or non-existent responses to support tickets
  • Difficulties in booking onboarding calls with long wait times
  • Unresolved issues with data accuracy and tracking as per customer feedback
  • Some ads with necessary tracking may not be accurately monitored

Top Helpful Reviews

View all reviews

Hyprcharge

Apr 17, 2024  on Shopify

Very poor customer service. Replied to one of my tickets and not the second. Trying to book an onboarding call and it keeps saying there is no availability for months. I had asked how the accurate the data was and to try set it up they only responded to how accurate the data was and could not give me a solid answer. URL parameters are in facebook as described and still not tracking. Some ads are ready to scale and I need assistance for tracking. I used triple whale before and they were excellent ill be going back to them

Bro Glo

Apr 04, 2024  on Shopify

I love Kendall. It gives us all the attribution and stats that we need to make informed decisions. We've tried all of the larger competitors' software and Kendall is by far the winner by a long shot, in our opinion. Additionally, the founder is very transparent and accessible. We've had several conversations with him and he is very appreciative and open to feedback. Since using it, we have referred several others to use it and will continue to do so. Very well done and look forward to seeing new features implemented and continuing to be a customer!

Mécène Market

Nov 22, 2023  on Shopify

In a world where data is as scattered as my thoughts on a Monday morning, this app emerges as the superhero of data aggregation and reporting. It pulls in numbers from Shopify, Meta, Tiktok and Google, helping me make sense of the sales, conversions, and performance chaos. The reports are zippy, fast, and easy to read. Its dashboard is cleaner and significantly better than Triple Whale's, which, in turn, was ten times better than Northbeam's. I couldn't be happier with Kendall. It offers superior functionality at a more attractive price, without the pressure of committing to annual contracts.

Alerna Kidney Health

Nov 21, 2023  on Shopify

Kendall enables the integration of all your marketing channels along with Shopify data, offering a comprehensive overview of your entire business. It's what a good ecomm analytics tool should be, encompassing the essence of what users might want from solutions like Google Analytics, Triple Whale, and Northbeam. What sets Kendall apart, besides its lower pricing, is its simplicity and user-friendliness. It eliminates the unnecessary technical complexity often found in other platforms. This approach proves to be more practical and beneficial in everyday use. Its intuitive interface simplifies navigation and utilization, allowing me to achieve and delegate more without the hefty price tag of my previous analytics tool. For those in search of an effective and approachable analytics tool, Kendall is a strong contender worth considering.

Weyland Brain Nutrition

Nov 16, 2023  on Shopify

High performance yet easy to use. I must say kendall is just as effective as the more expensive incumbents in the market. Its user interface is so intuitive and straightforward that even my less technically inclined staff have found it easy to navigate. It allowed me to discontinue using Northbeam, saving costs without compromising on the quality of insights. The clarity of reporting is great – Kendall presents data in an easily digestible format. It's what Google Analytics should have been! The intraday and customizable dashboards are features that I particularly appreciate. They offer a level of detail and flexibility that I didn’t find in Northbeam. Installation and setup took literally 5 minutes since Kendall can read and understand Northbeam's tracking parameters for attribution. This must have been the smoothest app installation I've ever seen!

Dr. Woof Apparel AU

Nov 07, 2023  on Shopify

This is the best low-cost full-feature app you can get for all things analytics. It has improved our view of our numbers by so much. I don't ever leave reviews but I have to with Kendall.

Lily Jade

Nov 02, 2023  on Shopify

Kendall is my go to app. I've been using it for several months now and I check this app before I check Shopify. I love the simple UI and the ease in which I can get to the data that is important to me. The dashboard is on point and the ability to see customer journey from the main page keeps that critical aspect front and center rather than buried somewhere and "out of sight out of mind." For the price, I'm not sure there is a better value for a tracking suite that offers core functionality plus some usability enhancements over what you get from an app like Triple Whale. Also, the dev is very responsive and they are constantly rolling out new features and UI improvements. I highly recommend.

Simple Sugars

Oct 25, 2023  on Shopify

Kendall is the data analytics tool I've been looking for! Before Kendall, my marketing assistant and I would have to look at multiple dashboards (Shopify, klaviyo, Google, Meta) to try to piece together the relevant data we needed and then she would spend days putting it into charts and graphs so I could access it in an easily digestible format and use it to drive my decision making. Now we have all the data we need presented in a simple and straightforward format easily accessible with just a few clicks in kendall. This app has freed up my assistant to tackle other important tasks we just didn't have time for before kendall. The other thing I really like is that all the data is explainable so you can have the utmost confidence in it. After all, data you can't trust is worthless. Finally, for the first time ever, we can easily see the KPIs for new customers! We've been frustrated for years by knowing that this data existed but we had no way to get it. Thanks to kendal, new customer data is front and center. I have to say that kendall has quickly become our most valuable data analysis tool and has really enabled us to make much quicker data driven decisions. It's easy to use and set up is a breeze. The icing on the cake, is the very reasonable cost.

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