Keel gives DTC brands a real-time command center for revenue and ad performance. It blends your Shopify sales with Meta, Google, and Klaviyo spend to show blended ROAS, MER, and estimated net profit — from your own COGS, shipping, and fee settings. Drill into campaign-level performance to see what to scale or pause, track new versus returning customer revenue, and follow day-by-day MER trends. Connect your accounts in one click — no spreadsheets, no tab-hopping between ad dashboards.

• Blended ROAS, MER and true net profit across every ad platform, updated live
• Estimated profit from your own COGS, shipping and transaction-fee settings
• Campaign-level performance to spot what to scale or pause at a glance
• iOS home screen widgets for real-time ROAS and revenue at a glance
• Trend analysis and platform efficiency rankings over any custom date range