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Instacart

Develop by Shopify
Free plan available

Put your products in front of Instacart’s high-intent consumer

Product sync
Sales reporting
Instacart ads
Campaign metrics

About Instacart

Launched Aug 29, 2023

Categories

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Introduction Video

Description

Show your products to high-intent consumers who are eager to discover and purchase them.

Instacart is the leading grocery technology company in North America. If any national, regional or local retailers carry your products, some of your sales may come through Instacart. Maximize those sales and increase your reach to Instacart’s users with ad products, self-service tools, insights, and automation. Instacart helps brands of all sizes succeed — from the very large to the mighty upstart. Download the app and get started today.

Instacart is the leading grocery technology company in North America. If any national, regional or local retailers carry your products, some of your sales may come through Instacart. Maximize those sales and increase your reach to Instacart’s users with ad products, self-service tools, insights, and automation. Instacart helps brands of all sizes succeed — from the very large to the mighty upstart. Download the app and get started today. more
  • Set up an Instacart Ads account from within your Shopify merchant dashboard
  • Sync your product catalog with Instacart
  • Maximize sales and increase reach with Instacart Ads
  • Report on your Instacart sales data
  • Review metrics and KPIs of ad campaigns running on Instacart

Pros

  • Instacart is the leading grocery technology company in North America, ensuring a large and established customer base
  • The app allows you to maximize sales and increase reach to high-intent users through ad products, self-service tools, insights, and automation
  • Supports brands of all sizes, making it inclusive for both large and small businesses
  • Easy setup of an Instacart Ads account from within the Shopify merchant dashboard
  • Synchronizes your product catalog with Instacart, ensuring up-to-date inventory and product information
  • Provides comprehensive reporting on Instacart sales data, offering valuable insights
  • Allows for the review of metrics and KPIs of ad campaigns, enabling better campaign management and optimization

Cons

  • The app's functionality is heavily dependent on whether the user's products are carried by national, regional, or local retailers that partner with Instacart
  • May involve additional costs associated with ad products and promotions, which might not be feasible for very small brands
  • The performance of ad campaigns can vary, and achieving significant reach might require continuous optimization and investment
  • User reviews may point to occasional synchronization issues or bugs in the software

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