Improvely

Develop by Shopify

Free plan available

Website analytics and ad fraud detection

Conversion tracking

Traffic sources

Promotion tracking

Ad fraud protection

Visitor profiles

Click fraud alerts

About Improvely

Launched Sep 10, 2012

Built by Shopify

Address

SOUTH SAN FRANCISCO, CA, US

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Improvely makes it easy to track how your customers find your website.

Improvely helps you get the most out of your website marketing. Our dashboard shows you where your traffic is coming from and which promotions are generating your sales, while protecting your pay-per-click advertising budget from click fraud.

Shows you all the websites, social media channels and ads bringing you traffic.
Conversion tracking shows you the source of each new customer and sale.
Visitor profiles show you your best customers and how they found your site.
Click fraud alerts tell you when someone is wasting your advertising budget.

Pros

Provides comprehensive website analytics showing traffic sources
Helps identify which marketing promotions generate sales
Protects pay-per-click advertising budget from click fraud
Detailed conversion tracking to trace new customers and sales sources
Visitor profiles to identify best customers and their referral sources
Click fraud alerts to prevent budget wastage

Cons

The interface can be overwhelming for beginners
Some advanced features may require a steep learning curve
Pricing might be higher compared to some other analytics tools
May require integration effort with existing marketing platforms

Top Helpful Reviews

Littlerooster

Aug 29, 2015 on Shopify

It turned out not to have the functionality I was looking for, but it does what it says it does very well indeed. The customer service is very fast and very helpful. Thank you!

Naturalistic

May 23, 2014 on Shopify

Improvely shows us exactly how much of our revenue comes from each of our ads every month, all in a single screen that's very easy to use. Just signed up and installed this app and updated some of our links. It easily pays for itself just by knowing what ads aren't actually bringing in new customers so we can stop spending money on them.