Server GTM (GA4 + Google Ads)

Develop by Shopify

$19-$39

/ Month

7 Days Free Trial

Enhance store insights with server-side tracking and seamless GA4 integration.

Server-side tracking

Dynamic remarketing

Seamless ga4 integration

Enhanced conversion tracking

Pre-built gtm data layer

About Server GTM (GA4 + Google Ads)

Launched Jun 25, 2025

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

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Description

Accurate GA4 & Google Ads tracking through server-side GTM setup (+ pre-built eCommerce data layer)

Unlock limitless server-side tracking with Google Tag Manager (GTM) and gain powerful insights into conversions and customer behavior. Bypass ad blockers and iOS restrictions and send accurate data directly from the GTM server container to Google Analytics 4 (GA4) and Google Ads Enhanced Conversions. Instantly integrate GA4 and Google Ads with our one-click setup, using a pre-built GTM data layer with all essential eCommerce events and triggers. NO manual setup. NO missed conversions. NO coding.

One-click GTM setup: Launch GTM server-side, GA4 & Ads in under 5 minutes
Pre-built data layer: Full coverage of cart, checkout & purchase events
Instant GA4 & Google Ads setup: with enhanced conversions & dynamic remarketing
High accuracy tracking: Bypass blockers and iOS limitations with server-side GTM
Privacy‑compliant: GDPR, CCPA, Shopify checkout & consent mode

Pros

Enhances store insights with server-side tracking.
Seamless integration with Google Analytics 4 (GA4).
Overcomes browser limitations and ad blockers, ensuring more accurate data collection.
No need for Shopify theme editing, reducing potential for site errors.
Does not slow down website performance.
Avoids missed conversions.
Pre-built GTM data layer includes vital tags and triggers, simplifying setup.
Supports setup of server-side Google Conversion Tag Manager in a few clicks.
Includes e-commerce event tracking for actions like add_to_cart and purchase.
Provides enhanced and accurate integration with Google Analytics and Google Ads.
Facilitates Google Ads Conversion Tracking and Dynamic Remarketing.

Cons

Potential learning curve for users unfamiliar with GTM and GA4.
Requires reliance on Google services, which may not align with privacy preferences of some businesses.
May potentially incur additional costs for using Google services if not already in place.