GP: Products as variant option

Name: GP: Products as variant option Introduction Video
Uploaded: 2025-03-22T15:45:07Z
Duration: 1 min 33 s
Description: Effortlessly manage color variants to boost sales and enhance aesthetics.

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Effortlessly manage color variants to boost sales and enhance aesthetics.

Visual color swatches

Color variant grouping

Product page setup

Catalog to autofill

About GP: Products as variant option

Launched Mar 20, 2025

Built by Shopify

Address

3400 Richmond Pkwy #2124, Richmond, CA, 94806, US

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Introduction Video

Description

Product Grouping For Advanced Variant Swatches

GROOPIE transforms related items into high-converting variant options. Effortlessly group products and display them as seamless swatches on your product and collection pages. This grouping structure creates separate, indexed product listings, which enhances your store's search visibility. Select the perfect display using Color, Button, or Image swatches. Quickly configure color options with smart auto-detection, and control the swatch appearance using the native customizer - no coding required.

Increase Conversions and AOV
Maintain Site Health and Performance
Reduce Operational Setup Time
Design Control without Coding

Pros

Simplifies product management by grouping color variants, saving merchants time.
Visually appealing color swatches on collection and product pages enhance aesthetics.
Improves customer shopping experience by making it easier to find color options.
Increased conversions due to better product presentation and easy navigation.
Reduced product returns as customers can make informed decisions with clearer visual options.
Drag-and-drop product page setup makes it user-friendly.
Offers personal catalog to autofill colors, streamlining the process further.
Provides optional styles or custom solutions for more flexibility.

Cons

Potential learning curve for those unfamiliar with drag-and-drop interfaces.
Limited to color variants; may not address other types of product variations.
Custom solutions may require additional investment or technical expertise.
Effectiveness in boosting sales and reducing returns could vary depending on the business type or user base.

Top Helpful Reviews

Animalisk

Mar 26, 2025 on Shopify

The app was easy to install, and the team was super prompt and helpful when I needed changes. They reply super fast, and helped me customise the section as I requested.