When a variant sells out, a small form appears on the product page and shoppers leave their email address. When you restock, the app sees the change through Shopify and sends each of them one email with a link to the product. Emails go out through your own email server (SMTP), from your address and in your store's name, and replies reach you. Every email has an unsubscribe link. No reminders, no mailing list, no marketing.
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