Where Knowledge Meets Innovation
Crop, frame, and resize product photos without altering originals.
Focal Point lets merchants crop or frame a product photo as many times as they like, in as many ways as they like, without ever modifying, replacing, or re-uploading the original image file. Product photos often get cropped in ways that cut off the wrong part on collection grids, search results, and cart. Drag a crosshair to choose what stays in frame, or switch to Frame mode to letterbox instead of cropping — try different versions freely, since the source file never changes.
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