Focal Point lets merchants crop or frame a product photo as many times as they like, in as many ways as they like, without ever modifying, replacing, or re-uploading the original image file. Product photos often get cropped in ways that cut off the wrong part on collection grids, search results, and cart. Drag a crosshair to choose what stays in frame, or switch to Frame mode to letterbox instead of cropping — try different versions freely, since the source file never changes.

• Drag-to-crop with live preview across square, portrait, and landscape.
• Frame mode letterboxes photos instead of cropping, with auto color match.
• Never modifies, replaces, or re-uploads your original image files.