FirstTrack forwards your Shopify conversion events directly from your server to Meta, TikTok, Google, Pinterest, Snapchat, and X via each platform's official Conversions API. Because events never pass through the shopper's browser, ad blockers, Safari ITP, and iOS tracking restrictions don't interfere with delivery. A ten-tier attribution engine matches orders using multiple signals, from direct visitor identification down to long-window history lookups. Manage your stores in one dashboard.

• Send purchase events to Meta, TikTok, Google, Pinterest, Snapchat and X
• Ten-tier attribution engine matches orders across multiple signals
• Real-time event debugger: inspect every payload, status code, and retry
• One dashboard across all your Shopify stores — unified attribution reporting
• One-click install, no code changes, no GTM or tag managers required