EGO Cookieless Tracking

Develop by Shopify

Free plan available

Cookieless tracking solution enhancing ad performance without browser limitations.

Server-side tracking

Unlimited tracking pixels

Real-time data enrichment

Data unification

About EGO Cookieless Tracking

Launched Jan 15, 2025

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

We bring cookieless technology in your marketing to improve data quality even with iOS restrictions

EGO cookieless tracking bypasses the browser limitations (Including iOS tracking issues) and ad blockers to enhance your advertising performance. We don't need cookies to work - All marketing data is stored in our system so we can enrich events directly on the server. Use easy-to-use UI and configure your tracking project and add as many tracking pixels as you need. We cover all major marketing and analytical platforms so you don't have to search for them separately anymore.

Server-side cookieless tracking
Unlimited number of Pixels / Conversion-APIs
Real-time tracking data enrichment
Data unification from web and server-side data sources
Technical support throughout your tracking journey

Pros

Bypasses browser limitations including iOS tracking issues.
Operates without needing cookies, thus bypassing ad blockers.
Stores marketing data directly on the server for event enrichment.
Easy-to-use UI for configuring tracking projects.
Supports all major marketing and analytical platforms.
Allows unlimited number of pixels and conversion APIs.
Provides real-time tracking data enrichment.
Offers data unification from web and server-side sources.
Technical support available throughout the tracking process.

Cons

Limited information on data privacy and security measures.
Dependence on server-side processing, which may not be suitable for all businesses.
Potential learning curve for configuring tracking projects with the UI.