DTCUP Attribute Studio connects Shopify order and product data with permitted visitor events. Create dated attribution reports using first click, last click, last non-direct, linear, position-based or time-decay models. Explore channel participation, shared journeys and each order's recorded actions. Unmatched orders remain unattributed, and reports flag incomplete historical coverage. A Web Pixel records visits only when analytics consent permits.
Optimize e-commerce data for AI with prioritized, evidence-backed...