WhaleIQ: VIP Analytics shows which customers matter most and why. It sorts customers into clear groups using Recency, Frequency, and Monetary value, so you can spot new buyers, loyal customers, and shoppers at risk of leaving. A dashboard tracks lifetime value, spending per order, repeat-purchase timing, and retention over time. Open any segment to see its customers and products, export it for your ad and email tools, and tag customers by segment back into Shopify.

• Sort customers into six RFM segments from new to loyal to at-risk.
• Track lifetime value, spending per order, and repeat-purchase timing
• Tag customers by segment back into Shopify for targeted marketing