Cohorts ‑ customer groups

Develop by Shopify

$7.95

/ Month

Free plan available

Auto-tag customers by items purchased, location & behavior

Customer segmentation

Auto-tag customers

Behavioral analysis

Location-based tagging

About Cohorts ‑ customer groups

Launched Sep 14, 2021

Built by Shopify

Address

Sydney, NSW, AU

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Create customer segments & Auto-tag customers by items purchased, location & behavior

As your business grows, so does the need to segment your growing customer base into relevant groups. Mass communicate to more customers more often as messages can be tailored to each group based on previous purchases, location, and other associated behaviors.

Auto-tag customers based on items previously purchased.
Auto-tag customers based on specific discount codes used.
Auto-tag customers based on country, region, or zip code.
Auto-tag customers based on loyalty like total amount spent.
Auto-tag customers based on an order tag.

Pros

Automates customer tagging by items purchased, location, and behavior, saving time and effort.
Helps in segmenting customers effectively for targeted marketing campaigns.
Improves marketing strategy by providing insights into customer behavior and preferences.
Increases the ability to personalize customer interactions and enhance customer experience.

Cons

May require a learning curve for users unfamiliar with customer segmentation tools.
Dependency on accurate data inputs; any errors in data can lead to incorrect customer tagging.
Potential cost factors involved, especially for small businesses with limited budgets.
Limited reviews could indicate it’s either a new app or not widely adopted yet.

Top Helpful Reviews

DavkaWriter

Mar 29, 2022 on Shopify

Very helpful app that provides functionality that you would think should be built into Shopify. This app enabled us to create an email focused on buyers of a specific selection of products. It does exactly what it claims to do.

NFD

Jan 18, 2022 on Shopify

A pretty good app does exactly what we need it to do. This app allows us to group our customers by products purchased so we can more effectively retarget customers. Support is a little slow but very helpful so it's great. Use Cohorts + Shopify Email Automations for a cheap yet effective solution from expensive email services like Omnisend and Klayvio (Don't invest tons of capital into emails because they aren't that effective v.s. SMS).