Meta Conversions API sends your Shopify purchase events directly from your server to Meta, bypassing browser limitations that cause tracking gaps. When a customer completes an order, the event is sent to Meta in real time with hashed customer data, order value, and product details.

• Automatically sends purchase events to Meta Conversions API from your server.
• Monitor every event sent to Meta with delivery status, order details.
• Orders without customer details are delayed until details are added.