BRDG helps merchants create interactive and adaptive shopping experiences that reveal customer preferences, goals, and interests through swipe to shop discovery flows. The app organizes these zero-party insights into practical segments that can influence recommendations, wishlists, offers, and personalized shopping paths. Merchants can A/B test & publish BRDG pages as shareable links for ads, emails, or link-in-bio placements, giving visitors an engaging way to explore products from any channel.

• Create swipeable product discovery journeys with wishlist and cart capabilities
• Capture customer preferences across collections, products, and variants
• Deliver personalized product recommendations in real time
• Create customer segments and design tailored, testable flows for each group
• Apply shopper insights to shape offers and promotions across the journey