Meta, Google and TikTok each claim credit for the same sale, and what's left over lands in a catch-all 'Direct' bucket. Bratrax closes that gap: every order ties back to what actually drove it — the ad, the email, the SMS, even the subscription. Choose the attribution model you trust — last-touch, first-touch, linear or time-decay — so you're never locked to one version of the truth. Grow what's working, cut what isn't, and trust every number, because it traces back to the orders behind it.

• Each sale counted once: no double-counting, no mystery 'Direct' bucket
• Ad-level attribution: every sale traced to channel, campaign, ad set and ad
• Nothing hidden: drill any number down to the orders and touchpoints behind it
• New-customer metrics: split new vs returning ROAS & CAC that blended MER hides
• Know who buys, and who's just lurking: LTV by acquisition channel