Bratrax

Develop by Bratrax

$99

/ Month

About Bratrax

Launched Mar 12, 2025

Built by Bratrax

Address

131 Morninghill Dr, Columbia, SC, 29210, US

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Description

See the real ROAS of every campaign, ad set and ad — and the ad sales still showing as 'Direct'.

Meta, Google and TikTok each claim credit for the same sale, and what's left over lands in a catch-all 'Direct' bucket. Bratrax closes that gap: every order ties back to what actually drove it — the ad, the email, the SMS, even the subscription. Choose the attribution model you trust — last-touch, first-touch, linear or time-decay — so you're never locked to one version of the truth. Grow what's working, cut what isn't, and trust every number, because it traces back to the orders behind it.

Each sale counted once: no double-counting, no mystery 'Direct' bucket
Ad-level attribution: every sale traced to channel, campaign, ad set and ad
Nothing hidden: drill any number down to the orders and touchpoints behind it
New-customer metrics: split new vs returning ROAS & CAC that blended MER hides
Know who buys, and who's just lurking: LTV by acquisition channel