Blufire Analytics computes contribution margin for every order, product and customer by combining your Shopify revenue with cost of goods, shipping and payment fees. It shows profit at each level, not just top-line revenue, so you can see which products and customers make money after costs. It highlights SKUs that lose money after shipping and fees, builds profit-based customer segments, and reports lifetime value and repeat-purchase cohorts across your full order history.

• True contribution margin by order, product, category and customer
• Find products that lose money after shipping and fees
• Profit-based customer segments: high-margin, repeat, at-risk and new