BLEND ‑ Store Translation

Name: BLEND ‑ Store Translation Introduction Video
Uploaded: 2024-04-05T02:12:04Z
Duration: 1 min 33 s
Description: End-to-End localization platform for global brands

Develop by Shopify

Free plan available

End-to-End localization platform for global brands

Machine translation

Product description translation

Automatic synchronization

No code changes

Accurate translations

Webpage localization

Catalog localization

Human translation

120 languages support

About BLEND ‑ Store Translation

Launched Dec 03, 2023

Built by Shopify

Address

111 How Ming Street Futura Plaza, Kwun Tong Hong Kong, Hong Kong, KL, None, HK

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Introduction Video

Description

Natively local store translations in 120 languages combining advanced AI and expert human linguists

Expand your business to new markets with completely accurate translations that leverage BOTH AI innovations and professional human translators. BLEND Store Translation localizes webpages, catalogs, and product descriptions with no development or code changes needed. Store content is synchronized automatically, and owners choose the elements to localize, selecting the relevant services, languages, and translation methods including advanced machine translation and human translation and editing.

Language options: Commerce localization services in 120 languages
Human translation services: Leverage a global network of 25,000 experts
Machine learning capabilities: Access to advanced machine translation engines
Content ownership: Translated content belongs to the store owner for good

Pros

End-to-end localization platform designed for global brands
Combines both AI innovations and professional human translators for accurate translations
Localizes webpages, catalogs, and product descriptions without needing development or code changes
Automatic synchronization of store content
Flexibility to choose elements for localization, including selecting relevant services, languages, and translation methods
Supports 120 languages, which caters to a wide global audience
Access to a global network of 25,000 human translation experts
Advanced machine translation capabilities for efficient and fast translations
Content ownership remains with the store owner, providing long-term control over translated content

Cons

Potentially higher costs due to the involvement of professional human translators
Reliance on machine translation could lead to occasional inaccuracies or contextual errors
Limited feedback on user experience and customer support from the provided description
Training and onboarding may be necessary to effectively use all features, especially for non-technical users

Top Helpful Reviews

Sea to Summit EU

Jan 20, 2025 on Shopify

The BLEND app has given us a new translation process that makes multiple languages manageable. The team is super helpful in setting up new functionalities and working on the Shopify app to create a more efficient workaround. The translations are sometimes not perfect, but then it's easy to exclude certain translators from your project to ensure quality.

FOLIGAIN EUROPE

Oct 30, 2024 on Shopify

This app is totally useless and not ready for prime time or shopify stores that need in depth translations. Don't be fooled, the quote and what they say will be translated (when using their app) is not all the content from the page. What a frustrating waste of time and money not to mention the app was super glitchy and wanted too bill us $20,000 instead of $1300...Seemed like a good idea. We thought an AI translation with a human proof was a good idea but they don't have their shopify app working correctly yet.