Bing UET Conversion Tracking lets you install the Microsoft Advertising Universal Event Tracking (UET) pixel on your Shopify store — no theme editing, no coding, no developer needed. Simply install the app, enter your UET Tag ID from Microsoft Advertising, and the pixel starts tracking page views, product views, add-to-cart, checkout starts, and purchases. All events are sent directly from your storefront to Microsoft Advertising.

• One-click UET pixel installation — no theme editing or coding required
• Works on all themes via Shopify's Web Pixels API (sandboxed, secure)
• Tracks page views, product views, add-to-cart, checkout, and purchases
• Revenue value passthrough to Microsoft Ads
• Works on every theme including Shrine and Dawn