BetterVariants turns three existing, available product variants into a clear comparison on a product page. Merchants choose variants, name each option, describe genuine benefits, and highlight a recommendation. Shoppers see current storefront prices, and each button adds its matching variant to the Shopify cart. If a selected variant becomes unavailable or prices fall out of order, the native picker remains available. The dashboard reports impressions and successful cart adds, not purchase lift.

• Compare three purchasable variants with current storefront prices
• Customize tier names, feature rows, and the highlighted option
• Add the exact selected variant to the Shopify cart