Simprosys Customer Match Lists is a powerful and efficient tool designed to optimize customer targeting in your Google Ads campaigns. It enables you to effortlessly create lists for re-targeting cart abandoners and develop custom audiences of recent shoppers, such as those who purchased within the last 90 days. By synchronizing all customer data, the app allows you to generate bespoke lists grounded on various parameters, including shipping address, total order value range, order tags, date range, and purchase frequency. This level of segmentation empowers you to target customers more precisely, significantly enhancing your return on investment from ad spending. Moreover, the app not only simplifies the process of submitting these customer match lists to Google Ads but also extends compatibility to Facebook Ads accounts. With default lists readily available for cart abandoners, past buyers, and newsletter subscribers, Simprosys Customer Match Lists provides an indispensable solution for any marketing strategy focused on maximizing reach and effectiveness.