Avantify helps identify and enrich visitor profiles, then activate them across marketing platforms like Facebook Pixel (Meta Pixel) and TikTok Pixel. With server-side tracking, it recovers signals lost to ad blockers and iOS privacy changes. It extends visitor recognition from 7 days (or 24h for ads) up to a full year, enriches returning sessions, and maps the full customer journey. One-click integration for Meta Ads and TikTok Ads strengthens attribution with first-party data.

• Identify more of your website traffic over time and across sessions.
• Server-side tracking, cross-device tracking, express checkout ClickID recovery.
• Send more cart abandonment emails through Klaviyo integration.
• See Avantify's revenue impact through user-friendly dashboards.