A/B Testing helps you compare two versions of a page, template, or theme on your Shopify store. Set a control and variant, choose a traffic split, and launch the test from your admin dashboard. Track pageviews, add-to-cart, checkout, and purchases per variant. Bayesian confidence scores show when results are meaningful, with conversion rate, revenue, and lift compared side by side. Enable the theme embed and Web Pixel once; visitors stay on the same variant when they return.

• Split traffic between two URLs to see which landing page converts more shoppers.
• Compare many URL pairs in one test and view stats for every path.
• Test two prices on the same product and learn which earns more revenue.
• A/B test product, collection templates, or full themes to find what sells.
• Edit page text, images, or layout visually and test which version converts.