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Aislelabs

Develop by Shopify
Free plan available

Unified customer data platform for physical and digital store

Cross-channel marketing
Unify shopper data
Guest wifi insights
360 shopper profiles

About Aislelabs

Launched Jun 23, 2020

Categories

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Introduction Video

Description

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Pros

  • Provides a unified customer data platform that integrates both online and offline shopper data
  • Utilizes guest WiFi as a first-party data source for in-store shoppers
  • Consolidates online browsing and purchase data from Shopify with physical store visits, creating a comprehensive 360-degree profile of each shopper
  • Offers full-featured marketing tools including email, SMS, advertising, surveys, and coupons to engage with shoppers
  • Ideal for retailers looking to merge their eCommerce and brick-and-mortar strategies

Cons

  • Potential privacy concerns regarding the use of guest WiFi to gather customer data
  • May require a significant investment in guest WiFi infrastructure for accurate data collection
  • Integration challenges might arise when consolidating data from multiple sources (physical and digital)
  • Complexity in managing a robust and multifunctional marketing platform
  • Limited information available on ease of use and customer support quality

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