Selling in several countries with one Meta pixel means your ads in every country learn from one mixed audience. AFS Multi Pixel gives each Shopify Market its own Meta pixel. Shoppers' events go to their Market's pixel from the browser and from our server through the Conversions API, matched by event ID so Meta counts each once. Nothing is sent until the shopper gives cookie consent. Each Market's page shows what reached Meta, what is waiting, and Meta's answer for every event.
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