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LUCA – Conversion Tracking logo

LUCA – Conversion Tracking

Develop by Shopify

$19

/ Month
Free plan available

Track all purchases accurately with LUCA for improved sales attribution.

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About LUCA – Conversion Tracking

Launched Aug 25, 2025

Categories

Analytics

Built by Shopify

Address

2a Uriekstes, Riga, LV-1005, LV

Website Support Portal Privacy policy Tutorial FAQ Document
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Description

You could be missing a lot of orders in GA4 and making ad-budget decisions on incomplete data

Standard GA4 tracking counts a purchase only when the shopper returns to the “Thank You” page. For many alternative or delayed payment methods (e.g., QR-code payments, pay-by-link invoices) customers never revisit that page. The result: distorted ROAS, broken attribution, and paused campaigns that were actually profitable. It does things differently by offering a complete Data Layer with Web Pixel and API, a dedicated server-side listener, and smart deduplication.

Standard GA4 tracking counts a purchase only when the shopper returns to the “Thank You” page. For many alternative or delayed payment methods (e.g., QR-code payments, pay-by-link invoices) customers never revisit that page. The result: distorted ROAS, broken attribution, and paused campaigns that were actually profitable. It does things differently by offering a complete Data Layer with Web Pixel and API, a dedicated server-side listener, and smart deduplication. more
  • Full coverage of alternative payments
  • Resilient server-side + client-side tracking
  • Improved sales attribution to campaigns
  • Compliance with the latest privacy practices
  • Accurate audiences for ads

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