Segment360: Custom Audiences is an innovative app designed to elevate your digital advertising strategy by leveraging Shopify's unique commerce data insights. It empowers businesses to create powerful custom audience segments, leading to higher conversions and more effective retargeting. With Segment360, you can target your ideal customers, enhance repeat purchases from high spenders, and safeguard against losing at-risk loyal customers. The app allows seamless integration and activation of your customer list with major advertising platforms like Google Ads, Facebook Ads, and Klaviyo, ensuring your audience segments are always automatically synchronized. Marketers can create unlimited custom segments tailored to store and buyer intent signals, ultimately optimizing ad spend through precise and targeted campaigns. Segment360 simplifies the process of keeping audience data refreshed and ready, enabling businesses to focus more on capturing sales and growing customer loyalty.