Fettle scans your products, collections and images for problems that hurt search visibility and shopper trust, such as missing or duplicate meta titles, missing alt text, thin product descriptions and oversized images. Each issue shows what was found, why it matters and how to fix it. For SEO titles, meta descriptions and alt text, you can have AI draft the new value or type your own. Nothing changes in your store until you approve it, and any change can be restored.

• Health score out of 100, with SEO, product and image scores and a trend
• Every issue with its evidence, severity and plain steps to fix it
• AI drafts SEO titles, meta descriptions and image alt text you can edit
• Preview each change, approve it, and restore the original at any time
• Automatic weekly or daily scans, with an email when your score drops

Fettle Form Builder lets you build the forms your store needs without code: contact, quote requests, wholesale and vendor applications, product questions, call-backs, custom orders and feedback. Start from a template, add and arrange fields, show fields only when an answer calls for them, and style the form to match your theme with a live preview. Add it to any page from the theme editor. Every answer is saved in one inbox with statuses and notes, and emailed to the people you choose.

• Start from 8 templates: contact, quote, wholesale, product questions and more
• Design tab with live preview: widths, colours, borders, spacing and button
• Add a form to any page from the theme editor, in any section
• Inbox with statuses, notes, search, filters and CSV export
• Email to To, CC and BCC, reply to the shopper, route by answer