Ripplux connects your Shopify store with Meta Ads and Google Ads to audit your full marketing spend. It identifies wasted budget, creative fatigue, brand-search cannibalization, and underperforming campaigns. Each finding becomes a concrete action you can take from your dashboard — pause an ad, run an incrementality experiment, reallocate budget. The audit refreshes weekly so the picture stays current as your campaigns evolve.

• Full audit of your Meta and Google ad spend, refreshed weekly.
• Pause underperforming ads directly from the dashboard.
• Run incrementality experiments to prove which ads actually drive sales.
• Detects creative fatigue before it eats your CAC.
• Tracks brand-search cannibalization between paid and organic.