Ribbon is an innovative gifting platform that revolutionizes the traditional gift card experience by allowing users to gift specific products directly from product pages. This platform eliminates the need for knowing recipient sizes or shipping addresses, making gift-giving more personalized and hassle-free. For businesses, Ribbon serves as a powerful tool for introducing new customers to their brands and upselling additional products during the gift redemption process. It also enables the creation of gift-driven campaigns to drive sales, optimizing promotional timing for maximum impact. With advanced analytics, Ribbon helps businesses predict gifting demand and reduce overstock by identifying popular gifted items and seasonal trends. The platform includes features like personalized gift-wrapping options to boost average order value and customizable settings to determine which inventory items are available for gifting. Ribbon enhances the overall gifting experience for both givers and recipients, transforming it into a seamless and efficient process.