Ad platforms optimise on the conversion data they receive, and a browser pixel alone misses events when a shopper blocks scripts or switches device. Meta, TikTok and Google Ads then record fewer orders than your store actually took. RevRoot installs the Shopify Web Pixel, captures ad click IDs on your storefront, and sends conversion events to each platform from its own servers. It shows what was delivered and what failed, so you can confirm tracking works rather than assume it.

• Guided setup for Meta, TikTok and Google Ads conversion tracking
• Conversions keep reaching ad platforms when browser pixels are blocked
• See which ad and campaign each order came from
• Live delivery status for every event, so you can confirm tracking works
• Google Merchant Center feed health, checked nightly