Muse adds an AI shopping assistant to your storefront. Shoppers describe what they need in their own words, Muse asks a focused follow-up when intent is unclear, then recommends matching products from your synced Shopify catalog. Merchants can customize the assistant's name, greeting, and colors, review shopper conversations and recommendation activity, and keep the catalog current with automatic product webhooks and daily syncs. No code or training required.

• Recommend products from natural-language shopper questions
• Ask focused follow-ups when a shopper’s intent is unclear
• Customize the assistant and review conversation insights