Context Personalization & A/B is an innovative app designed to enhance your e-commerce sales by delivering personalized content to your shoppers. This no-code platform seamlessly integrates with your existing store, eliminating the need for theme template modifications. By leveraging customer segmentation rules, Context automatically adjusts your website's sections with the most pertinent content variations in real-time. Simply create the content variations, define your segmentation rules, and let Context do the work of optimizing customer experience and engagement. Moreover, the app facilitates easy A/B testing, allowing you to experiment with different section variations for precise performance insights. Personalization can be tailored based on various factors including customer segments, UTM parameters, locations, date ranges, and even weather conditions. With data-driven metrics, Context ensures you are always informed about how each personalization strategy, or "recipe," performs.