Rollback Hero records product creates, updates, and deletes in an Activity Feed in Shopify Admin, with a before/after diff of the fields that changed. Create a checkpoint before bulk edits, then roll a later change back to that snapshot in one click. Inventory restore is opt-in only and off by default. This version tracks products and variants only. Admin edits are labeled Unknown because product webhooks do not include staff identity.

• Activity Feed of product creates, updates, and deletes
• Before/after diffs so you can see which fields changed
• One-click rollback to a prior snapshot (inventory optional)

RWA: True Profit Analytics shows contribution margin and true net profit - not just revenue or ROAS. Set COGS and costs, import ad spend via CSV, then use Founder (P&L waterfall, CM1→CM2→net) and Ads Manager (POAS, campaign spend). Spot leaks with action cards, annotate Shopify Analytics events, and export CSV. Lift adds MCP so Claude, ChatGPT, Cursor, and other AI tools can query Founder and Ads dashboards.

• True profit dashboards: CM1→CM2→net, waterfall, Founder & Ads views
• Import ad spend (CSV), set COGS/costs, export P&L and SKU CSV
• Lift: MCP for AI tools to query Founder & Ads profit metrics