radd. is a cutting-edge eCommerce platform designed to elevate user-generated content through engaging video product reviews. This innovative app allows businesses to seamlessly integrate story-like video reviews directly onto their online stores, providing a more interactive shopping experience. Customers and influencers can easily host live broadcasts, or LIVEcasts, on the site, enhancing real-time engagement and authenticity. By showcasing genuine video testimonials from real users, radd. helps businesses build credibility and trust with their audience. The platform supports personalization, making each video review a unique and relevant shopping guide for potential buyers. With radd., brands can transform traditional online shopping into a dynamic and immersive experience, driving both conversions and customer loyalty.