Your store reports revenue. Profflow works out what is left after it. Every order is taken apart the way an accountant would: revenue, minus refunds and discounts, minus VAT, minus the cost of the goods, shipping, packaging, payment fees, the platform's own cut, ad spend and fixed costs. The result is net profit, shown as a waterfall so every step can be checked rather than believed. Built in the EU. VAT sits inside your prices here rather than on top of them, so treating gross as revenue make

• Net profit per day, per order and per product — after every cost
• EU VAT stripped at the buyer's rate, with the OSS threshold tracked
• Cost of goods per variant, entered inline or pasted in bulk
• Break-even ROAS from all variable costs, not cost of goods alone
• Cash-flow forecast and scenarios from your own margin