Most stores reprice by hand, so a competitor's change goes unnoticed for weeks and margin is lost quietly. Pricio links each product to its closest Amazon listing and rechecks it on the schedule you set. Your rules decide the price - beat by a percentage, match it, or hold a margin - with floors and caps so nothing drops below what you can afford. You approve each change, or let Pricio write it to Shopify for you. Every price is logged with the rule behind it, and can be undone.

• AI matches products to Amazon listings and shows why it picked each one
• Scheduled competitor price checks hourly, daily, or weekly
• Rules with margin floors, price caps, and category or vendor scope