Revlyft is an innovative application designed to optimize product pricing for merchants struggling with determining the ideal pricing strategy. By employing traffic-split testing, the app allows for the distribution of store traffic across up to five different price points. This facilitates real-time analysis of sales and profit data, empowering merchants with actionable insights. Through a user-friendly dashboard, Revlyft provides detailed profit and conversion analytics, enabling businesses to make data-driven decisions swiftly. The app also allows for the targeting of specific test audiences, ensuring pricing strategies are tailored and effective. Ultimately, Revlyft recommends the most successful pricing option, enhancing both sales performance and profitability. With Revlyft, merchants can confidently navigate the complexities of product pricing and maximize their financial outcomes.