Pinch AI: Fraud & Return Abuse is an innovative platform designed to enhance the return process and foster customer loyalty for e-commerce businesses. Leveraging advanced AI technology, Pinch analyzes more than a hundred data points to assess customer trustworthiness and return behavior. This intelligent analysis enables sellers to implement adaptive return policies, offering trusted shoppers flexible options and personalized incentives that encourage repeat purchases. By making return abuse financially unrewarding, the platform efficiently deters fraudulent activities. Pinch provides tools like True Customer Value Scoring and a comprehensive 360° customer view to identify trusted shoppers, while its Device Intelligence and Geolocation Tracking help detect fraud and abuse. With an Analytics Dashboard, businesses can establish an abuse baseline and understand the true cost of abuse. Additionally, Pinch harnesses network intelligence using consortium data and industry ML models to enhance recommendations and business strategies.