Pen & Paper Conversion Tracker eliminates blind spots caused by iOS updates and browser cookie limitations by capturing complete visitor journeys through reliable server-side tracking that works despite ad blockers and privacy changes. We automatically identify anonymous visitors, stitch together their complete shopping journey across devices, and enrich every event before sending to Klaviyo and Meta Conversions API.

• Capture complete visitor journeys despite iOS updates and ad blockers
• Cross-device visitor recognition that connects mobile and desktop journeys
• Improve Meta ad performance with accurate conversion data via Conversions API
• Send more cart abandonment emails through Klaviyo integration
• Privacy-compliant tracking respects GDPR and CCPA consent preferences