Parla puts an assistant on your storefront that knows your catalogue, stock and policies. It finds products in the shopper's own words, adds them to the cart, answers shipping and return questions from your notes, and tells a shopper where their order is once it has checked the order's email. Shoppers can also talk to it out loud. When it cannot help, it says so and hands the conversation to your team by email. It always says it is an AI.

• Finds products in the shopper's words and language, and adds them to the cart
• Answers shipping, returns and sizing questions from your own policy notes
• Order tracking, only after checking the email on the order
• Voice: shoppers can talk to it out loud from the chat
• Reports on what shoppers looked for and did not find