PixelFlowy provides Meta ad tracking by integrating both browser-side pixels and the Conversions API (CAPI). The app tracks events to ensure data reliability for ad optimization. With built-in event deduplication, the system prevents overcounting conversions. Merchants can manage multiple pixels from a single dashboard and track key shop events like PageView, AddToCart, and Purchase. PixelFlowy sends server-side data directly to Meta for consistent tracking accuracy.

• Dual-side tracking using both Meta Browser Pixel and Conversions API (CAPI).
• Automatic event deduplication to ensure accurate conversion reporting in Meta.
• Support for multiple Meta Pixels with a primary and backup configuration.