ORCA Analytics is an advanced analytics platform designed for brands to gain comprehensive insights into business and channel-level performance. It seamlessly integrates ad platform data, attribution, and sales metrics to provide a unified view of growth strategy without needing multiple dashboards. The app allows users to set and track revenue, CAC/MER targets, and forecast revenue with detailed analysis based on cohorts, benchmarks, and seasonal trends. With ORCA, brands can analyze customer journeys and determine the lifetime value (LTV) per product or acquisition channel, offering a clearer understanding of what drives performance. The app also highlights creative performance, showcasing which advertisements yield the highest CTR, CPA, or ROAS. Additionally, ORCA facilitates advanced analysis by syncing data into Google Sheets, enabling custom modeling and forecasting to ensure data-driven strategic decisions.