Revenue tells you nothing about what you actually keep. RoasWhale attaches every cost to every order the second it lands: COGS, transaction fees, shipping, refunds, taxes and ad spend, then rolls it all into a live P&L, product-level profit and a four-level ad attribution report built on your own order data, not platform-reported numbers. Set your costs once. From then on, every dashboard number is money you actually made. Works across multiple stores and currencies.

• Live P&L: every order lands with COGS, fees, shipping and refunds attached
• Attribution across campaigns, ad sets and ads, matched to your real orders
• One-click pixel captures first and last touch. No theme code required
• Inventory, purchase orders and days of stock beside your profit numbers
• beROAS calculator grades a product idea before you spend a dollar on ads