Selling abroad means your product names, fabrics and fits need to make sense to shoppers in their language. Idiom uses AI guided by a fashion glossary and your brand voice to translate your store. You choose the tone, the form of address and the regional variant of each language, and add custom terms or words to leave untranslated. Every translation can be reviewed and edited by hand. New products are translated automatically, and search engines can index your store in each language.

• AI translation guided by a fashion glossary and your brand voice
• Adapt each language by region and protect terms you never want translated
• Review and edit any translation by hand, without the AI overwriting it
• New products, pages and menus are translated automatically
• Multilingual SEO with translated URLs and image alt text