ACO helps you decide what shoppers see across your storefront. Use shopper behavior, product data, inventory, and business goals to personalize recommendations, rank products, promote slow-moving inventory, and build custom shopping experiences. Create your own rules and surfaces instead of relying on fixed widgets. Start with one use case and expand as your needs grow. Measure the impact with attribution and see what actually drives results.

• Personalized recommendations — Show products shoppers are likely to buy.
• Smart product ranking — Automatically rank products for each shopper.
• Inventory recovery — Give slow-moving products more exposure.
• Custom merchandising — Promote products using your own business rules.
• Custom experiences — Build storefront experiences beyond recommendations.