Nift Brings in Customers is an innovative app designed to revolutionize performance marketing by converting audiences who aren’t actively searching. Positioned as a top-of-funnel channel with bottom-of-funnel efficiency, Nift empowers brands to attract new customers cost-effectively, achieving more first-time sales than any other platform. Unlike traditional ads, Nift remains unaffected by privacy setting changes and successfully engages users, avoiding the common pitfalls of being overlooked. The app offers the advantage of converting with the same impact as search and social media channels, yet at lower costs and with higher customer lifetime value (LTV). It focuses exclusively on acquiring new customers, utilizing exclusion lists to ensure targeted reach. Nift also provides automatic optimization of customer acquisition costs (CAC) and order rates, paired with real-time reporting and seamless dashboard integration. Additional features such as A/B testing and reminder emails enhance the user experience, making Nift a comprehensive and effective marketing solution for brands seeking growth.