Knowing which customers matter is one job. Reaching them is another, and telling whether it worked is a third. Cohortive does all three in one place: it reads your order history, groups your customers by how they buy, and sends any group you choose to the email and ad tools you already use. Because the same system builds the audience and reads what happened next, every campaign can be compared against customers you set aside.

• Retention, lifetime value, and at-risk revenue from your own order history
• Customer segments based on purchase behavior, updated automatically
• Build audiences from any of it and sync them to your email and ad tools
• Measure every campaign against a control group you set aside
• Runs on your store's own data, with no data team needed